The Give & Get offers a wide-range of insights on how employer brands can be more meaningful and effective.
Here you'll find a range of media from blogs to podcasts where you can learn more about the principles, strategies, and tactics you need to apply to your organization's employer brand and employee value proposition.
The COVID-19 emergency has thrown the global economy into a time of marked uncertainty. From designing a robust employer brand to building a purpose-led EVP to seizing the opportunity to better understand your employees and candidates, there are a number of impactful strategies that your company can employ during a hiring freeze.
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Check out Bryan and Charlotte's feature article in SHRM Executive Network, HR People + Strategy. If you want to succeed, you need the right people, and in every business around the world, the cost of recruiting great talent is going up.
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Traditionally, companies have always shown, “this is us, this is what we’re really good at!”’ it's always the high notes and they just talk about the best bits. Well, candidates want to know what it’s REALLY like in there. That’s the question they want answering, the brand should and needs to give the harsh realities- if you can’t thrive here that’s okay, let’s remain friends.
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At a time of crisis, your EVP should serve as a tool to galvanize culture and communicate the truth of a situation, both positive and negative. Because when you’re totally honest about your true proposition, then it’s game, set and culture match.
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If you’ve ever tried to craft an EVP, then you know that the headline, or ‘employer brand essence’, is a key component in driving emotion and piquing curiosity with candidates and employees.
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Named in this Forbes' article, written by Sanyin Siang as one of the companies who are helping organizations re-build their workforce and restart the economy.
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