People are the only competitive advantage left in business. Everything else can be bought, automated, outsourced or commoditized.
The cost of recruiting great talent is going up.
If you continue to operate using the same tactics you’ve always used, it’s going to get costlier and less efficient to fill your roles. You need to be strategic. With your employer brand, you must begin to repel the many in order to compel the few. This will make your talent acquisition more effective while also saving you time and money.
Check out Bryan and Charlotte's full-feature here in SHRM Executive Network, HR People + Strategy.