"This is the book employer branding has been waiting for. This is how it's done."
Repel the many and compel the few, with impact, purpose and belonging.
The way we treat each other just became the most valuable currency in the world. Layoffs, economic uncertainty, and a global sense of fear dominate headlines. Many organizations have cut back. And while these businesses may be acting out of necessity, they should bear in mind that survival means something different today than it did before COVID-19. The way organizations treat people today will define reputations and guarantee viability in a way that a balance sheet never could.
Employer brand just became the new corporate brand.
What actions can you take today to set yourself up to win? Give & Get Employer branding provides tangible steps to help you re-recruit the talent you have and set you up to win more than your share of top talent in the future.The Book
“This game-changing book gives you the framework to nail employer branding.”
“The smartest thinking on employer brand out there. Marshall and Adams present a data-driven and persona-oriented method that demonstrates the merits of a tailored approach to candidate marketing.”
“Give and Get captures the essence of our social world and enhancing your employer brand. It starts with candidates…you will learn how to repel with great empathy and compel with great energy the very thing which acts as both kryptonite and rocket fuel to success…people. A must-read for the forward-thinking executive!”
“This is the book employer branding has been waiting for. This is how it’s done.”
“This approach moves the employer brand needle forward by at least a decade.”
“There isn’t anyone who touches talent attraction, engagement, or retention who shouldn’t read Give and Get.”
“You’ll read this approach to employer branding and wonder why it’s not been done this way before.”
“This book is important, progressive, and brave. We have to swim against the tide and be brave enough to do something differently.”
“This book serves one purpose: to provide next-level thinking to your employer brand strategy. The authors use their depth of experience to show what we need to do right now to avoid being, ‘a day late and a dollar short.’ It’s already hard enough to have budgeted for EB, why risk wasting it on techniques that are past their prime? Get this book and use it to make sure you are maximizing your ROI and minimizing your chances of failure!”
Order your copy and learn how to build an Employer Brand, and bring it to life:
Meet the defenders of happiness
Ph.Creative are an employer brand agency. Dedicated to better candidate experience, we bring clarity, focus, and diversity to our clients’ talent attraction activities, ensuring they discover the best people for their businesses, worldwide.Read More