Why The Link Between Employer Brand & Consumer Spending Has Never Been So Strong

For the first time ever, the underlying principles of employer brand are playing out in the public eye for millions to see.

How an organization treats its employees is now mainstream news.

For consumers, this new cultural consciousness has a direct impact on purchasing patterns, buyer behaviour and brand loyalty.

In fact, today’s shoppers want to buy from brands that show genuine care, compassion and empathy towards their employees. Organizations can no longer afford to deny the intrinsic connection between brand value and business integrity.

This is why the link between employer brand and consumer spending has never been so strong.

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