In the past four centuries, much research has been done and countless books and articles have been written about employer branding. Yet, despite all that we have learned, the French musketeers designed a better EVP in 1618 than what many companies come up with today.
Your EVP is one of your greatest weapons in attracting the right kind of talent. If it isn’t as good as the French musketeers’, it’s time to take another look at it.
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