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EVP Lessons From Hollywood: Why Segmenting Our Talent Audiences Is Essential

EVP Lessons From Hollywood: Why Segmenting Our Talent Audiences Is Essential

People are inexplicably drawn to authenticity and truth.

It’s endearing when people use self-deprecating humor. It’s refreshing when someone admits a weakness. It’s compelling when a colleague asks you for help because one of your strengths is recognised and appreciated.

But most of all, when you’re vulnerable, you imply honesty. And honesty is what builds trust, affinity and real engagement.

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Bryan Adams

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.