Employer Branding Is Closer To Online Dating Than Online Selling
Did you know that, on average, 249 people are turned away from every job vacancy in the US?
Here’s the stark truth: employer branding is closer to online dating than online selling. Once you’ve made this distinction, you can make smarter, more informed decisions about how to repel the many and compel the few.
Continue to the full article here.
Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.