Bryan Adams

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.

Bryan has written 24 posts

7 Simple Ways To Effectively Communicate Your Employer Brand On LinkedIn

LinkedIn, especially, can be a difficult place for some companies to achieve cut-through and engagement. But there’s good news – it doesn’t have to be this way! Don’t just post LinkedIn content into a vacuum.

As the World Becomes More Human, There’s One Key Strategy Every Business Needs to Re-Prioritise

While communications have gone completely digital and most of us don’t leave our homes for more than 30 minutes per day, this situation has forced us to reconsider what’s most important: friends, family, colleagues. Genuine human interaction.

4 Highly Effective Things Recruiters Should Do When There’s No One Recruiting

Whether it’s re-writing job descriptions, optimizing LinkedIn profiles or interviewing persona audiences, free time is a gift that should be used effectively. Take a look at some of the most beneficial ways that recruiters can support your organization’s talent strategy.

5 Strategies Smart Companies Should Employ During A Hiring Freeze

The COVID-19 emergency has thrown the global economy into a time of marked uncertainty. From designing a robust employer brand to building a purpose-led EVP to seizing the opportunity to better understand your employees and candidates, there are a number of impactful strategies that your company can employ during a hiring freeze.

The Invisible, Intangible Business Superpower That Almost Never Gets Used To Differentiate

Traditionally, companies have always shown, “this is us, this is what we’re really good at!”’ it's always the high notes and they just talk about the best bits. Well, candidates want to know what it’s REALLY like in there. That’s the question they want answering, the brand should and needs to give the harsh realities- if you can’t thrive here that’s okay, let’s remain friends.

Never Waste A Crisis: Why COVID-19 Is A Golden Opportunity To Galvanize Your Culture

At a time of crisis, your EVP should serve as a tool to galvanize culture and communicate the truth of a situation, both positive and negative. Because when you’re totally honest about your true proposition, then it’s game, set and culture match.