Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.
If you’ve ever tried to craft an EVP, then you know that the headline, or ‘employer brand essence’, is a key component in driving emotion and piquing curiosity with candidates and employees.
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In the world of talent acquisition, employer branding is now ubiquitous across industries, sectors and geographies. And for good reason, too. But what if I told you that the traditional approach to employer brand and EVP is inherently flawed?
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Today, storytelling has risen through the ranks of marketing, communications and talent acquisition. We’re all just searching for purpose and meaning.
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There’s no denying that “storytelling” has become a bit of a buzz word in recent years. We’ve seen this label rise through the ranks of populous marketing, communications and employer branding. But…
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People are inexplicably drawn to authenticity and truth. It’s endearing when people use self-deprecating humor. It’s refreshing when someone admits a weakness. It’s compelling when a colleague asks…
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The interesting thing about horror movies, unlike every other movie genre, is that the idea of good vs evil or right vs wrong is totally irrelevant. The primary reason people are compelled to watch…
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