The Give & Get offers a wide-range of insights on how employer brands can be more meaningful and effective.
Here you'll find a range of media from blogs to podcasts where you can learn more about the principles, strategies, and tactics you need to apply to your organization's employer brand and employee value proposition.
As the saying goes, “The hardest assumption to challenge is the one you don’t even know you’re making.” In light of the COVID-19 crisis, many employers and talent acquisition leaders are consciously and unconsciously making assumptions about what the future will hold.
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From in-depth product reviews to detailed first-hand accounts of what it’s like to work at an organization, online review platforms are the perfect encapsulation of this newfound transparency. While in decades gone, businesses could sweep the more unsavoury aspects of their brand under the carpet, today there is a spotlight on every action an organization takes.
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The outbreak of COVID-19 has brought with it a number of powerful examples of compassion and empathy that epitomize the enduring strength of the human spirit. We’ve witnessed vulnerability, openness and a re-connection with the most fundamental values that we all hold dear.
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In the talent acquisition space, the smart employers are investing in their digital capabilities, whether that means engaging with candidates virtually throughout the recruitment process or finding innovative ways to onboard people remotely.
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A strong brand can galvanize customers, rally internal audiences and inspire belief in something greater than yourself. The very best brands have the power to connect personal belief with a higher, aspirational purpose.
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In recruitment, a job description page is often spit out of an ATS without any real thought given to content, messaging or conversion. To make sense of the value and role that the job description plays in the talent acquisition process, it might be helpful to think of this from a marketing perspective.
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