Have you ever watched a movie and felt your heart racing or had to wipe tears from the corners of your eyes? Have you ever listened to your friend tell a joke and laughed out loud or gotten goosebumps from the recounting of a spooky coincidence?
Of course you have because that’s what a well-told story does to us.
When you use storytelling in your employer brand—to tell your employees’ stories of challenges and triumphs—you give candidates the chance to feel and experience what it’s like to work for your company. That allows them to make a more informed decision about whether they will be a good match for your culture.
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