Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking measures “to ensure the health, safety, and security of their employees.”
Chances are, you’ve dumped several of these emails straight into the trash without reading them, because ultimately, these emails are just formulaic words. In a crisis, you can’t hide behind what you say you do; you are judged by what you actually do. People want authenticity, and we can all smell insincerity from 100 yards away these days.
Continue reading here on ERE.